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SOLID
SURFACE KNOWLEDGE AND OFFERING A WIDE VARIETY OF
PRODUCTS KEEPS STERLING SURFACES’ SALES GROWING
With a reputation for
high-quality solid surface fabrication, Sterling
Surfaces is a company that solid surface manufacturers
recommend when a difficult job comes a long.
Take New York City’s
Grand Central Station renovation, for example. Designer
David Rockwell of the Rockwell Group designed 20 chairs
and four loveseats for a dining concourse. They had to
be made of a material that had the right look but also
could withstand day-to-day use. He thought that solid
surface material would work if it could be thermoformed
to the dimensions he needed.
“He talked to DuPont
and asked if the material could be thermoformed, and
DuPont recommended us, because they knew that we had the
kind of ability.” Says Grant Garcia, managing director
of the Sterling, MA-based fabricator.
Sterling Surfaces was
established in 1984 and is a division of Kitchen
Associates, the largest custom kitchen showroom in New
England. It makes all the countertops for Kitchen
Associates, and that volume of work has allowed the
company to steadily grow, acquiring more high-tech
machinery and experience in solid surface fabrication.
With some 25 employees,
Sterling has expanded over the years to also build
residential and commercial surfaces, work with
architectural millwork houses and make components for a
furniture manufacturer. “We don’t really have any
slow times, and I think part of that is that we are
diversified,” Garcia says. “We’ve chosen to focus
not just on one thing but to create several niches in
the solid surface industry.”
Sterling Surfaces is able
to take on difficult projects in part because of the
machinery it has. This includes a five-year-old
Busellato CNC point-to-point machining center from
Delmac Machinery Group. It has been customized to take
on the rigors of machining solid surface material with
heavier rails and automatic dust gates.
“We were worried about
how the router would stand up,” says Eric Kemp,
Sterling’s production manager. “They helped us out
getting a heavier machine, and it’s worked really
great on solid surface.”
The point-to-point is fed
AutoCAD drawings that either come from designer’s
specifications or a Northern Engineering &
Manufacturing Inc. digitizer. Templates of parts are
made of heavy paper or Masonite. Kemp then traces the
outline of the template with the digitizer and its
computer records the dimensions Kemp just adds the
layers and tool paths in AutoCAD to complete the
program.
The company also has two
Striebig vertical panel saws. Sterling bought the first
saw 10 years ago, and it allowed workers to cut sheets
of solid surface material that they were going to join
together without any further machining. Garcia says that
the first saw paid for itself within the first few
months of use, so he added an automatic saw when the
company outgrew the first one.
Good machinery still
needs good operators when a complex job like the Grand
Central chairs comes along. Garcia says Sterling is
known in the industry for developing innovative custom
products with production methods.
“We have a reputation
in the solid surface industry for taking difficult
custom-oriented things and little by little creating a
production method for them,” he says. “We have an
excellent crew, and all of us think very much the same
way, not turning away something or saying something can’t
be made on a production basis just because it turns out
to be complex or difficult in nature.”
Sterling spent three
months developing a process to produce the chairs and
another four months to actually machine them. The team
who worked on the chairs made them on a production
basis, matching all the parts before thermoforming them.
Each chair is composed of 16 parts of Corian® solid
surface.
Thermoforming solid
surface material is nothing new to Sterling. For a
previous job working for an architectural millwork firm,
it formed 40-foot high column wraps for the Foxwoods
Resort Hotel in Connecticut. It also thermoforms parts
for a Corian®
-and-stainless-steel chair designed by
Matthew Hoey.
Sterling also thermoforms
dining room tabletops for Saloom Furniture of
Winchendon, MA. Sterling has been manufacturing
furniture components for Saloom for almost 10 years, but
the new line of tabletops has thermoformed edges instead
of built-up edges.
“The alternative would
be actually gluing solid surface onto the bottom of the
sheet and building it up to the thickness you want,
explains Garcia. “We’d machine that to create the
edge. By thermoforming, we’re able to create thickness
by bending the material down, and that’s how we’ve
cut some of the cost out of it.
Sterling’s
thermoforming process is done by first heating the solid
surface in a Polytherm 3000-5 platen oven by Norford
Industries. The material is heated to a temperature of
about 160-degrees Celsius and is then moved to a vacuum
table.
The Norford vacuum table
uses either a male or female form, or sometimes both for
multi-directional bending. Once the hot material is laid
on the mold, a vacuum blanket lowers. The air is then
evacuated, and the solid surface material bends with the
mold and hardens.
In the case of the Grand
Central Station chairs, the molds also had to be
constructed to come apart, so they would not get locked
in the solid surface. After workers thermoformed and
trimmed all the pieces, they assembled the chairs like a
jigsaw puzzle, says Garcia. Despite the fact that the
chair is made of so many parts, it looks like one solid
piece.
Sterling employees also
built wooden skeletons to support the solid surface
shell of the chairs. They added ballast to the inside of
the chair to prevent tipping and filled the inside with
a polyurethane foam to lock in the substrate.
It averaged about 80
man-hours to make one chair or loveseat, but the fact
that they were made at all was a surprise to even the
solid surface manufacturer.
“There were some in
DuPont who didn’t think that Corian® could be
thermoformed to that tight of a compound radius, let
alone construct a complete thermoformed shell.
“That’s been a nice
project because it has opened designers’ eyes as to
what can be done with solid surface. It’s more than
flat panels, flat surfaces. It can take on shape and do
a lot of things,” he adds.
Along with its success in
the components, millwork and furniture making industries,
a sizable portion of its sales, which totaled $3.4
million in 1999, came from countertops.
With Sterling’s
high-tech machinery, it can give a new look to
conventional kitchen tops. It can make a multi-colored
countertop with two solid surface materials or an epoxy
inlay. It can also match a kitchen with its
surroundings.
One kitchen the company
worked on has a backsplash that looks to be made of
tile. Actually, it is a solid sheet of Corian® that has
been grooved to look like tile. Both backsplash and
countertop have matching diamond patterns.
Another countertop was
designed for a kitchen with flowered wallpaper. Sterling
had a copy of the flower pattern laser engraved into the
countertop. The engraved surface was then filled with
epoxy resins to recreate the wallpaper pattern.
Sterling Surfaces will
continue to expand beyond the kitchen. Garcia says the
bathroom market has great potential for the solid
surfacing industry. “With solid surface being used on
the wall of shower surrounds, you eliminate a lot of
those grout lines,” he says. “It’s much easier to
maintain. We have shower pans that we also make out of
Corian® and those are really popular with people, even
though they’re fairly high-priced. Because it’s
non-porous, it also solves a lot of maintenance that
people have.”
As the products have
become more varied, the methods of production have
become more fine-tuned.
“We have introduced an
industrialized process flow into our operation,”
Garcia says. “It has helped us not only produce more
efficiently, but it’s also helped us in terms of
finding labor. Now, we can find somebody who’s not a
full-fledge fabricator, and we can start them in one
segment of our operation. They learn that segment, and
then they become familiar with other parts of the
process.” The process has been successful - Garcia
says Sterling has grown by an average of 10 percent a
year over the last four or five years without really
adding anyone new.
Growth has also come from
experimenting with solid surface to learn about its
constraints as well as its possible uses. “We’re
opening up new frontiers as we learn about this, with
the help of manufacturers and our own experience that we
gained from learning and experimenting. We’ve come up
with a knowledge base that lets us know that we can do
this and can’t do that. And thus we can feed that to
the designers and help them design new products with it,”
he says. He adds that Sterling’s employees sometimes
sit in on customers’ design meetings in order to help
them develop those products.
Garcia also sees growth
potential in working closely with architectural millwork
companies. “It helps us integrate our product with
their project management,” he says. “It makes for a
much smoother flow of solid surface materials to the
market.”
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